Fair Vintage  /  Sell Your Watch  /  London
London · Omega · Cartier · Tag Heuer · Rolex · vintage · valued by post

Sell your watch in London.
No dealer visit required.

You do not need to carry a watch across London to a dealer or queue in Hatton Garden. Fair Vintage is a UK-wide postal buyer: request a free insured label, send your watch when it suits you, and receive a written valuation from a specialist.

Omega, Cartier, Tag Heuer, Rolex, Longines, IWC, vintage and micro-brand pieces — each one valued individually. Free insured postage. Written valuation per watch. Paid in 72 hours.

Get your free postage label → Email a photo first
Per watch
Valued individually
in writing, by a specialist
£5,000
Insured both ways
standard, no extra cost
72 hrs
Payment or +3%
added to your total
UK-wide
Collected by insured post
no shop visit needed

Selling a watch in London, without the legwork

London has one of the deepest second-hand watch markets in the country. Between authorised dealers, the jewellery trade around Hatton Garden, specialist watch buyers and the big auction houses, there is no shortage of places to sell. All of them are legitimate routes, and it is always worth comparing.

What a postal specialist changes is the effort and the pressure. There is no need to book an appointment, travel across the city with something valuable in your pocket, or make a decision on the spot in a shop. You request a label, send the watch, and read a written valuation in your own time. If you decide not to sell, the watch comes back to you, insured, at no cost.

Watches we buy from London sellers

Swiss & luxury

Omega, Cartier, Tag Heuer, Rolex, Tudor, IWC, Longines, Breitling and similar. Boxed or unboxed, running or not, with or without papers.

Vintage & pocket watches

Mid-century and earlier wristwatches, gold and silver-cased pieces, and pocket watches. Hallmarks on precious-metal cases are read as part of the assessment.

Modern & micro-brand

Seiko and Grand Seiko, Christopher Ward, and independent micro-brands. Single watches and whole collections are equally welcome.

The leopard's head: London-assayed cases

If your watch has a gold or silver case, it may carry a set of UK hallmarks. A case assayed in London bears the leopard's head town mark of the London Assay Office, one of four assay offices still operating in the UK. Alongside it you will usually find a fineness mark for the metal and a date letter.

These marks are genuinely useful: they can confirm the metal and give a good indication of when the case was hallmarked. You do not need to identify them yourself. Photograph any marks inside the case back or on the lugs as clearly as you can, and we read them as part of the written valuation.

A hallmark tells you where and roughly when a case was assayed, and to what fineness of metal. It does not, on its own, establish the value of the watch — movement, model, condition and originality all matter. We weigh the evidence together and explain what it supports in writing.

How your watch is valued

Every watch is assessed individually rather than lumped into a single offer. The main things we look at are:

  • Make and model. The brand, reference and, where relevant, the specific variant.
  • Movement. Whether it runs, and how it is running — though you should not have it serviced or repaired before sending.
  • Condition. Case, dial, hands and bracelet, including honest wear, scratches and any replaced parts.
  • Originality. Original dial, hands and crown versus later replacements or restoration.
  • Box, papers and provenance. Original box, warranty card, service history or receipts, if you have them.
  • Case metal. Steel, gold or silver, confirmed by any hallmarks present.

Photographing your watch

A few clear photographs make a preliminary view much easier before anything is posted:

  • The dial straight on, in daylight, so the text and condition are readable.
  • The case back and any engravings, reference or serial numbers.
  • Any hallmarks inside a gold or silver case.
  • The bracelet, strap and clasp, and any box and papers.
  • Any damage, replaced parts or service marks, photographed honestly.

Please do not open the case yourself, polish the watch, or have it serviced first. Original, unpolished condition is usually preferable, and we assess the watch exactly as it is.

The process

Four steps, from anywhere in London

Step 01

Photograph your watch

Dial, case back, any numbers and hallmarks, plus box and papers. Email us first if you would like a preliminary view before sending.

Step 02

Get your free label

We email a free prepaid, tracked and insured label the same working day. Drop the parcel at any Royal Mail or DPD point in London. Insured to £5,000 from the first scan.

Step 03

Documented opening

Your parcel is opened and documented with photographs. The watch's condition is documented on camera before any specialist handles it.

Step 04

Written valuation

Each watch valued individually, in writing. Accept what you want to sell; we return the rest free. Paid in 72 hours or +3%.

Full process guide →
Common questions

London sellers ask.

Call us on 01234 815116 or email support@fairvintage.co.uk.

Get your free label →

Does Fair Vintage have a London office or shop I can visit?

No. Fair Vintage is a postal buying service, not a London high-street shop or walk-in valuation office. That is deliberate: instead of travelling across London to a dealer, you request a free insured label, post your watch when it suits you, and receive a written valuation. There is no premises to visit and no appointment to book.

Is it safe to post a valuable watch from London?

Your parcel is tracked and insured to £5,000 from the moment the courier scans it, both on the way to us and on the way back. You drop it at any Royal Mail or DPD point in London — there are thousands across the city — or we can discuss a collection for higher-value items. Nothing about the process requires you to carry a watch through London by hand.

How does selling by post compare with a London dealer or Hatton Garden?

London has a large second-hand watch trade, from authorised dealers to the Hatton Garden district and the auction houses. Those are all valid routes. The difference with Fair Vintage is that you get a written, itemised valuation without a shop visit or a same-day pressure to decide, your watch is opened and documented with photographs, and anything you decline is returned free. Compare offers before you accept — there is no obligation.

What is the leopard's head mark inside my watch case?

If your watch has a gold or silver case assayed in London, it may carry the London Assay Office town mark — a leopard's head — alongside a fineness mark and a date letter. This can help confirm the metal and roughly when the case was hallmarked. Send a clear photograph of any marks and we read them as part of the written valuation.

Which watches do you buy from London sellers?

The same range we buy nationwide: Omega, Cartier, Tag Heuer, Rolex, Longines, IWC, Tudor, Seiko and Grand Seiko, Christopher Ward, pocket watches, vintage and micro-brand pieces, and watches you cannot identify. Single watches and whole collections are welcome. If you are unsure whether a watch is worth sending, email a photograph first.

Related guides
Watches
Sell your watch — full guide
Valuation
How watch valuation works
The Process
How selling by post works
London · Free insured postage · Valued individually · No shop visit · No obligation

Find out what your watch
is actually worth.

Make, model, movement, condition and originality all assessed. Written valuation per watch. Opened and documented. Paid within 72 hours. No need to leave home.

Get your free postage label → Email a photo first
✓  VALUED INDIVIDUALLY IN WRITING ✓  FREE INSURED POSTAGE BOTH WAYS ✓  PAID IN 72 HOURS OR +3%