Sell Your Rolex Day-Date in London

About the Rolex Day-Date

Introduced in 1956 as the first watch to spell the day of the week in full on the dial, the Day-Date has always been a precious-metal piece. Modern 36mm and 40mm references pair it with the President bracelet and a wide range of dials.

Day-Date references and generations

Key references and variants we regularly assess:

• Reference 118238 / 118206 — 36mm gold and platinum, calibre 3155
• Reference 128238 — current 36mm, calibre 3255
• Reference 228238 / 228206 — current 40mm Day-Date 40
• Factory diamond, stone and 'Stella'-style dials
• Yellow, white, Everose gold and platinum cases

Movements and calibres

Modern Day-Dates use in-house automatics — the 3155 in earlier references and the 3255 with roughly 70-hour reserve in current models. Running condition and service history feed the valuation.

What affects the value of a Rolex Day-Date

Among the factors we weigh when valuing a Rolex Day-Date:

• Metal — yellow, white, Everose gold or platinum
• Reference and case size
• Dial type, including factory stone and diamond dials
• Box, papers and service records
• Condition of case and President bracelet
• Current demand for that configuration

Selling a Rolex Day-Date without box or papers

Missing paperwork does not put a sale out of reach. We may consider a Rolex Day-Date without its original box, papers, warranty card or receipt.

Any purchase remains subject to authentication, condition inspection, and ownership and identification checks. Documentation can affect valuation depending on the piece, and we will always explain how.

How Fair Vintage assesses your Rolex Day-Date

We look at originality first — dial, hands, case and, where relevant, bezel and bracelet — then movement condition and any service history.

Replacement parts, prior polishing, provenance, and box and papers all feed into the assessment. We explain our reasoning so the offer is one you can understand and rely on.

Selling your Rolex Day-Date while visiting London

If you are visiting London, we can often arrange an appointment at short notice to value your Rolex Day-Date at a safe, mutually agreed location convenient to you.

Same-day or next-day appointments may be available, subject to availability. If you accept an offer and the required identification and compliance checks are completed, prompt payment is arranged.

How it works

A straightforward process, with no obligation at any stage:

• Contact us with a few details or photographs
• We arrange a suitable appointment
• Your Rolex Day-Date is inspected and valued in person
• We provide a clear offer — you are free to accept or decline
• If you accept and the required checks are completed, prompt payment is arranged

Frequently asked questions